About FelAya

Meaningful moments start with thoughtful details.

Photo · Studio / curation process

FelAya Brand Experience is a boutique company based in Johannesburg, creating considered brand experiences for corporate clients.

We work closely with you to understand your vision, audience and budget, then bring the right elements together through thoughtful design and careful coordination.

Whether we are curating gifts, managing an event or hosting your guests, our focus is simple: deliver work that reflects your brand and makes people feel valued.

We curate with intention.

We execute with precision.

We host with excellence.

Photo · Portrait — Nomathemba Rosenberg
Our founder

Experience behind every detail.

Founded by Nomathemba Rosenberg, FelAya draws on over 17 years of experience in the events industry.

Her experience spans corporate conferences, executive gatherings, incentive experiences and guest hosting. She brings creative thinking, structured planning and calm on-site leadership to every project.

  • Deep operational expertise
  • Strong supplier relationships across South Africa
  • Executive-level stakeholder management
  • Calm, confident on-site leadership
Start a project

Let’s create something meaningful.

Tell us what you have in mind — curated gifts, an event or a hosted experience.